Traveling green is all about being friendly to nature and resources in the universe that beneficial the society and the universe. Green engineering besides known as clean engineering is something new in the Earth which refers to the application of cognition for practical to be used in a manner that conserves natural resources and the environment. The thing that normally being used, autos driven on the route, vesture and food market bags being changed to environment friendly point is a manner of traveling green. Traveling green can besides intend altering the concern documents to recycled documents in a house or possibly alternate power beginnings used in place. Green economic system is non merely about the colour. It is so good for the economic system and its society. “ Technology and invention are viewed as cardinal drivers in the move towards a greener, low-carbon economic system. Indeed, many authoritiess see the application of green fabricating engineerings in the chase of eco-innovations as the basis of their policies for economic growing more by and large ” ( Dean Bartlett, 2009 ; Anna Trifilova, 2009 ) .

Without invention, there are no betterments. Green engineering encompasses a continuously invention and evolving of stuffs and methods to bring forth energy to non-toxic cleansing merchandises. It is the hereafter to the society to happen ways to bring forth engineering that do non damage or consume the Earth ‘s natural resources. One major country of green economic system is how society allocates the resources and how to make a sustainable economic system.

Malaysia is one of the first Asiatic states to hold a serious involvement and attempt towards extenuating the negative consequence of human existences activities on the environment by let go ofing a jurisprudence in 1974. There are several Torahs that regulate the environmental direction of chemical substances in different country such as the Environmental Quality Act 1974. The Environmental Quality Act, 1974 is related to the control of chemical substances in air and risky wastes. ( Razman, M.R. , A. Azlan, J.M. Jahi, K. Arifin, K. Aiyub, A. Awang and Z.M. Lukman, 2010. Urban sustainability and Malayan Torahs on environmental direction of chemical substances. Res. J. Applied Sci. , 5: 172-176. ) The thought was continually active since the 3rd Malayan program until the 9th program. “ We need to travel green ” . The citizen have to supply adequate inducements for private and public sectors to put in green engineering. For a start, the authorities late approved that the Prime Minister ‘s Office must be a green edifice. That would put as a benchmark. That has already been decided by the cabinet and is being implemented ” says Prime Minister Datuk Seri Najib Tun Razak in his shutting comments at the 2011 Budget audience meeting. ( The Star, July 2010 )

Background of survey

The research is conducted to unclutter everyone ‘s uncertainty and to make consciousness of the importance of green engineering. Firms are trailing over the invariably altering universe. Green engineering has been a tendency in order to derive competitory advantage and to execute societal duty. The paradigm displacement in the planetary sphere towards a green economic system and low C growing or known as “ green techno economic paradigm ” is developed by Freeman ( 1992 ) , Kemp ( 1994 ) , Speth ( 1989 ) .

Green engineering has been implemented in other states since some clip ago but it is non popular among society. Government and non-governmental organisation ( NGO ) had taken much action to implement green engineering into society and day-to-day life. Study had been done by research worker to turn out the benefits but the job is the behaviour of consumer. One behaviour identified by Laroche et Al. ( 2001 ) that affects consumer willingness to pay more for green merchandises is the consideration of environmental issues when doing purchase determinations. Persons that have egocentric value orientation will merely see costs and benefits of the merchandise to themselves and frailty versa, persons with a social-altruistic value orientation will see the ecosystem as a whole and establish their green consumer determination on benefits for other people and environment. Mentality of the consumer is the major inquiry to the maker. Merchandises must be inexpensive and within the budget of the consumer in order to prosecute them to buy. However, traveling green might add a small cost to the procedure, so the merchandise will decidedly be somewhat higher than the normal merchandises.

Besides that, the chief ground to use green engineering in life is due to the capacity to digest the biological systems to stay diverse and productive over clip. Sustainability is hence non merely the demand to esteem the bottom line of the three “ Ps ” planet, people and net income – ( Kleindorfer et al. , 2005 ) but to stay the durable and healthy wetlands and natural resources of Mother Nature. Enabling sustainability is leting the Earth to go on back uping the human life. The 3R slogan – “ Reduce, Reuse and Recycle ” has been implemented for some clip but is non practiced by society.

Researcher has besides proven that green engineering non merely helps to cut down environmental issues, it does convey a positive economic consequence to a state excessively. “ Many authoritiess see the application of green fabricating engineerings in the chase of eco-innovations as the basis of their policies for economic growing more by and large ” ( Defra, 2008 ) . Green investings have a double positive economic consequence on sum supply and demand. The recent Green Economic reported by United Nations Environment Programme ( UNEP ) shows that a scheme of reapportioning investings towards the green economic system may take to slower possible economic growing for a few old ages, as renewable natural resources are replenished, but will ensue in the long tally in faster economic growing. Investings in the green economic system will ensue in the long term and increased employment, as green investings are by and large more employment intensive, and have direct benefits in footings of poorness decrease.

Following, Malaysia ‘s authorities had launched the RM1.5 billion Green Technology Financing Scheme ( GTFS ) on 26th January 2010 ( The Star, July 2010 ) . This move is intended to pull the private sector to take part in Green Technology entrepreneurship. It is hoped that this fund will be able to ease and fast path attempts by companies that are now prosecuting green engineering concerns. Having provided the accelerator for green concerns to turn in the state, we envisage the enterprises that the authorities had implemented so far will bring forth impressive economic multiplier effects.

One of the most of import facets on the move towards a green economic system and sustainable development is the use of green energy or more normally known as Renewable Energy ( RE ) . Whilst conventional fuel such as oil, gas and coal are the dominant fuels in the universe today, the usage of these conventional fuels release immense sums of green house gases which are the chief subscribers to climate alteration and planetary heating, an issue that has been debated around the universe. Our non-renewable resources are finite and, finally, will consume if no new beginnings are discovered and developed. Therefore, apart from the planetary heating, the consciousness on the importance of conserving and pull offing our natural resources in a wise mode is really of import. The importance of the renewable energy sector in Malaysia has been recognized since the Eighth Malaysia Plan, i.e. , from twelvemonth 2000 when the Five Fuel Policy was introduced. The autochthonal RE beginnings that have been identified are biomass, biogas, and mini hydro and solar to bring forth electricity, apart from oil, coal and gas. Traveling frontward, the Government has approved the Renewable Energy Policy and Action Plan which will be implemented by Malaysia Ministry in twelvemonth 2011. This new policy is expected to heighten the use of RE resources in order to lend towards provide security and sustainable development in the energy sector. In the edifice sector, green builders now have a competitory advantage over traditional builders.

Research Problem

Malaysia is presently in a critical period traveling towards a developed state. In order to accomplish and acquire through this period, the Malayan authorities is taking bold stairss to pull off the looming environmental challenges and issues which we face and will confront if no action is taken. In fact, Ministry of Energy, Green Technology and Water is formed by the authorities in Malaysia. The ministry of green engineering outlined 4 cardinal factors to be addressed i.e. the energy, edifice, H2O and waste direction and the transit sector. The Malayan Green Building Index ( GBI ) , a evaluation tool that was launched in early 2009, provides an chance for developers and edifice proprietors to plan and build green, sustainable edifices that can supply energy and H2O salvaging whilst supplying a healthier indoor environment.

However, authorities is still confronting job with the society and the thought of Malaysian which are left out behind because of the outlook non to germinate and stay comfy in the current place without detecting the danger. Peoples who are already involved in the green edifice market are in front of the multitudes. This advantage will go on to turn and energy-efficient edifice patterns will shortly go the norm. Sustainable and low-carbon proviso of lodging and office-space will play a cardinal function in contending clime alteration. The job in Malaysia is the low degree of consciousness in consumer. They are non willing to take another measure in front to do the green engineering happen. Without recognizing the benefits and advantages in utilizing green engineering, consumers are indirectly fouling the universe and environment every twenty-four hours.

What are the factors that affect the degree of consumer consciousness towards green engineering in Malaysia?

Research Objective

This survey is an effort to derive farther information towards consumer consciousness towards green engineering in Malaysia. Green engineering is non popular in Malaysia compared to other states. Listed below are the aims of this research:

To find the factors that impacting consumer consciousness towards green engineering

In wonder to place what are the chief constituents or standards that affect consumers ‘ consciousness towards green engineering in Malaysia, diaries of the past research workers has been viewed. The background of the research and the attempt put into implementing green engineering has been identified and the major factors are known.

To place the degree of consciousness among consumer towards green engineering

Different people from different backgrounds may hold different perceptual experiences on a merchandise. In add-on to that, different demographic groups may hold different perceptual experiences to the green merchandise and normal goods. The research can place and happen out the degree of consciousness of consumer towards green engineering in Malaysia.

To place the relationship between all the variables ( engineering invention, ecological facet, concern scheme, and value, beliefs, norm ) with consumer consciousness towards green engineering

It is hard to foretell the consumer heads and their penchants towards a merchandise. Several researches had been conducted to understand consumer, the manner they behave and what are the factor that causes them respond towards a merchandise. Leading factors such as monetary value and quality are ever the top concerns to the consumers. Partial of the consumers may concentrate on low monetary values goods while pretermiting the quality and benefit of the merchandise in long term. Therefore, they will pretermit the latest cognition and engineering promotion that are used in fabrication or in runing the merchandise. Besides that, the concern scheme used in a house does affects the consumer consciousness degree. The publicity and selling accomplishments in making an impact in the consumer is really of import. Last, the degree of consciousness about green engineering in a consumer is affected by the tendency, civilization, belief or norms they lived in.

To place the barrier of implementing green engineering

There are still some troubles to carry the society to utilize green engineering in their day-to-day life. This research can place what are the factors that become the barrier in accomplishing a green universe. Based on the consequence of the findings, the authorization will cognize where to take action on to guarantee consumers are cognizant and pattern green wonts.

Justifications of Research

Technology invention

There is ever infinite to better. Innovation is imperative for human and society to maintain traveling frontward. Invention is about cognition and making new possibilities through uniting different cognition sets. Knowledge could be based on our experient, procedure of hunt into engineerings, markets and rival actions. Knowledge could be in expressed signifier ; be accessed, discussed, transferred or in silent signifier ; known about but non really set into words or expression. Consumers as one of factor that allows engineering invention should be cognizant of the promotion.

Ecological facet

As a consumer, we must ever believe of mother Earth as we are merely borrowing the land from the Godhead. Consumer should aware of engineering that can assist cut down pollution or injury to the universe. The best manner is to maintain up with the latest intelligence and catch up with the current issues. Consumers should pattern high societal duty when buying or utilizing a merchandise.

Business Scheme

Some houses and organisations pattern green engineering due to the map as a concern scheme. Since the authorities already set the mission and vision for the state, the lone thing for the houses to make is implement a green manner of making concern. Based on the SWOT analysis ; strength, failing, chances and menaces, houses need to follow the tendency and take and excess measure to derive competitory advantage in the peculiar industry. For illustration, some shopping composites pattern “ No Plastic Bag Day ” on every Saturday. Besides traveling green, the house can cut down the sum of cost.

Value, beliefs, norms

Several research workers have argued that green consumer behaviour is determined by a battalion of factors depending on type of behaviour and engagement with the merchandise and behaviour ( Black et al. , 1985 ; Cleveland et al. , 2005 ; Roberts and Bacon, 1997 ) . Consumer purchases the merchandise they used in day-to-day life due to the civilization and environment they lived in. It is a long term thing ; if a kid is brought up to pattern recycling, he will go on making so until he is a adult adult male. Stern ( 2000 ) presents four classs of determiners of green consumer behaviours: contextual forces, attitudinal factors, wonts or modus operandis and personal capablenesss. Besides that, green engineering will be applied in day-to-day life when consumer belief in the value of making so. If merely the consumer have the cognition and apprehension of green engineering, they will decidedly pattern a green life style and influence others to make so. The values most strongly related to triping pro-environmental personal norms and therefore act uponing green behaviours have been found to be social-altruistic, biospheric and egocentric values ( de Groot and Steg, 2008 ; Hansla et al. , 2008 ; Stern et al. , 1999 ) .

Significance of the Study

Consumers ‘ penchants and their behaviour can convey a immense impact to the state economic system. The demographic information in this research will supply us the survey of personal informations of consumers. The demographic features which consist of race, age, gender, instruction degree and income are important for the selling section in a house. Therefore, the survey on the demographic features of consumers will assist to detect which groups of consumers are cognizant of green engineering in Malaysia.

Through this research, companies will detect about which aspects the consumer concern most. Firms are able to understand their valued consumers more to take the following action in aid the authorities implement a green universe.

Scope of the Study

Due to the promotion of engineering and the altering life style, green engineering has been implemented to salvage the environment. Everyone is encouraged to utilize green merchandises in their day-to-day life. The job here is the low degree of consciousness among consumer on how of import green engineering truly brings to the universe. For this research, Malaysian has been the mark of research. Primary information is used to analysis the consequences. Data will be collected through questionnaires that are distributed to different group of people. Through this method, the informations collected would hold a wider scope of people in Malaysia. The more informations collected the higher dependability of the consequences. Closed inquiries are used in the questionnaire to avoid sensitive issue and quicker for respondents to reply. Besides that, replies are easier to code and statically analyze. Besides that, secondary informations from diaries and past research workers are used to assist in this determination.

Organization of Report

Chapter 1: Introduction

In the first chapter of the research, it would ever be the chief debut and the background of this research. The subjects included in this chapter would be the aims of the research. These subdivisions will briefly explicate the factors that affect consumer consciousness towards green engineering in Malaysia. Finally, the justification of the research will assist to warrant the variables that are involved in this research.

Chapter 2: Literature Reappraisal

A particular survey will be conducted on the dependant variable and independent variables. The chief intent for this chapter is to weigh the pros and cons of the subject and to discourse in inside informations on the thoughts and cognition concerned. In this chapter, every definition of the dependant variable and independent variables will be cited from the diaries in order to beef up every point mentioned. Several of statements and assorted points of positions from different writers in order to supply a stronger formation of each point can be found in this chapter.

Chapter 3: Research Methodology

Research methodological analysis is normally conducted after the survey of literature reappraisal. In this chapter, a theoretical model will be formed to exemplify the relationships between the dependant variable and the independent variables. Hypotheses or a proposed account which were made on the footing of limited groundss will explicate the relationships between two or more variables. All the hypotheses stated will be tested together with empirical informations. This chapter besides includes the description of the sampling informations, informations aggregations and every bit good as the development of the questionnaire for this research.

Chapter 4: Datas Analysis

After questionnaires are collected from all the respondents, a few trials will be conducted to prove on the dependability of the consequences. The responds of the questionnaires from the respondents are represented by a set of Numberss that symbolize their ain important significances. Whereas the trials that will be carry out are to analyse the responses from the respondents so that it will deduce to a stronger decision at the terminal of this research.

Chapter 5: Decision

This chapter will supply the concluding result of this research. Therefore, the concluding consequences will be explained and we will be able to place how the exact hypotheses that formed earlier are hold.